Legg Mason

  • Bilingual Marketing Manager (Investment Management)

    Job Locations US-FL-Miami
    Req. #
    Global Marketing
    Position Type
  • Position Overview

    Legg Mason is hiring a bi-lingual Marketing Manager to cover the Americas International Region, including Central and South America.


    The Marketing Manager focuses on optimizing the whole customer experience, leading cross-functional activities to determine marketing strategy, campaigns, and product priorities which impact budget allocation, marketing focus, and the final execution on a regional level. You will collaborate with the Head of Channel Marketing, Europe and Americas International to define marketing plans and initiatives.

    Key Responsibilities:

    • Develop, manage, evaluate and review marketing strategy (including content) for Americas International region in line with brand, sales and overall business objectives
    • Develop and manage all areas of the marketing mix for all distribution channels and implement key metrics to evaluate effectiveness and ROI, in conjunction with other internal/external stakeholders
    • Oversight of marketing literature, working closely with the content, product marketing, sales and product specialist teams to create optimum brand/product positioning and messaging
    • Implement advertising plan, managing external relationships with media buyers and evaluate the related metrics
    • Ownership of regional websites, ensuring that content remains current and that it is fully integrated with the corporate message as well as with the regional sales activity
    • Building a strong partnership with the sales team to establish joint priorities and gain alignment on strategic plans
    • Supporting the Head of Channel Marketing - Europe and Americas International on international initiatives, as required
    • Regional budget management, recording, and reporting
    • Assessing and challenging the marketing strategy through analytics
    • Co-operate with the regional sales team at events and conferences, as required
    • Working closely with key stakeholders (e.g. global marketing, sales, product specialist group, product, compliance, finance)
    • Partnering with compliance to develop and maintain the knowledge of regional regulations related to financial services
    • Provide insight into the marketing developments both internally and externally to maximize efficiencies


    • Must be bi-lingual in English and either Spanish or Portuguese (written and verbal)
    • 7+ years of experience that combines marketing, communications, and investments preferably with an asset management firm
    • Excellent understanding of marketing production process (including Compliance) and knowledge of e-commerce
    • Excellent knowledge of the asset management industry and mutual funds; must have financial services experience
    • Strong understanding of the Americas International markets and the main distribution channels and clients
    • Outstanding analytical skills, both quantitative and qualitative
    • Ability to work across business segments and demonstrate deep knowledge of financial markets and investing
    • Familiarity with sales process and consultant databases
    • Ability to synthesize and disseminate information from both internal and external sources
    • Intellectual curiosity and knowledge of current trends in the marketplace
    • A personal drive to impact business results. Consistently comes up with ideas/ways to generate success
    • Excellent interpersonal, organizational, and time management skills
    • Excellent written and oral communication skills
    • Self-motivated, creative, responsible, with excellent attention to detail
    • Creative thinker and problem solver
    • Ability to think strategically
    • Team-oriented
    • An idea-generator with the ability to execute
    • Ability to lead project team with diverse skills and priorities
    • Subject matter expertise to drive presentations and campaign development


    • Bachelor's degree in finance, economics, marketing or communications
    • Current MBA, MS Finance and/or CFA (or currently pursuing degree/designation)

    Company Overview

    Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values: integrity, collaboration, and accountability. We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and team-oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.


    Legg Mason offers a competitive salary and comprehensive benefits package which includes medical, dental, vision, 401(k) with company match, extensive paid time off, employee stock purchase plan with company match, tuition reimbursement, and much more. Learn more about Legg Mason and our benefit offerings here


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