Legg Mason

Associate Channel Marketing Manager

US-MD-Baltimore | US-CT-Stamford | US-NY-New York
Req. #
Global Marketing
Position Type

Position Overview

Our Institutional Channel Marketing Group, located in New York, NY, Stamford, CT and Baltimore, MD, is currently seeking an Associate Institutional Channel Marketing Manager.


We’re looking for a bright, enthusiastic Associate Channel Marketing Manager who will assist the VA/Sub-advised and Retirement Channel Marketing Manager in the development and execution of marketing strategy and related deliverables/communications designed to drive flows (primary) and retain assets (secondary) for the Legg Mason product platform. Marketing plans and activities will include both channel/partner-specific and cross-channel communications/initiatives and must align with the goals and longer-term growth strategy of US Distribution.

Key Responsibilities & Duties Include, but not Limited to

  • Collaborate with key stakeholders from National Accounts, Field Sales, Marketing and Product teams as well as external clients to gauge demand, prioritize, develop and deliver on desired initiatives and communications promoting Legg Mason-affiliated strategies offered in different vehicles, and value-added programs sold/supported through distributors. Examples include:
    • Launch plans for new mandates available on partner platforms within the VA/ Sub advisory and DCIO channels.
    • Focus product campaigns representing Legg Mason's independent investment manager capabilities and offerings that are best aligned to capitalize on sales goals and market opportunities.
  • Participation in strategic partner-firm and industry events.
  • Assist in management of marketing relationships with external clients and align marketing efforts with respective themes and goals to strengthen relationships and maximize awareness of Legg Mason product offerings and value added programs.
  • Respond to the daily business requests from the sales and national account teams.
  • Maintain a strong understanding of the financial services industry, Legg Mason's distribution model, and the competitive marketplace in order to utilize knowledge to inform strategic channel plan development. 

Ideal Qualifications and Experience

  • Bachelor’s Degree or equivalent
  • 5-7 years of experience in the Financial Services Industry (former channel-marketing, sales, and/or national accounts experience preferred)
  • Solid understanding of the Insurance and Retirement sales process
  • Excellent interpersonal and client relationship skills at all organizational levels
  • Strong project management, organizational and execution skills with high attention to detail
  • Ability to manage and prioritize multiple, multi-faceted projects concurrently
  • Self-directed: ability to establish objectives and work independently to achieve them, seeking manager's input as needed

Company Overview

Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values: integrity, collaboration, and accountability. We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and team-oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.


Legg Mason offers a competitive salary and comprehensive benefits package which includes medical, dental, vision, 401(k), paid time off, employee stock purchase plan, tuition reimbursement, and much more. Learn more about Legg Mason and our benefit offerings here


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