Legg Mason

ETF Investment Writer and Content Specialist

US-CT-Stamford | US-NY-New York | US-MD-Baltimore
Req. #
Global Marketing
Position Type

Position Overview

Legg Mason is seeking an ETF Investment Writer and Content Specialist to support our fast-growing ETF product suite. This is an opportunity for an outstanding candidate who has a deep interest in developing engaging and impactful global communications that make a significant contribution to the growth of a developing business.


This candidate will join our Global Thought Leadership and Product Content team.


The ETF Investment Writer and Content Specialist will be responsible for creating a wide range of content for use across retail and institutional channels on Legg Mason ETFs. Key responsibilities include supporting existing product-related content (e.g., product brochures or presentations) and generating new promotional content (e.g., sales ideas or educational materials). He or she may also contribute to broader marketing campaigns that support the firm’s strategic initiatives.

Qualified candidates will possess deep knowledge of the ETF product structure, the competitive landscape and industry rules and regulations. He or she will also have proven investment writing experience in all mediums and a keen understanding of our primary audience for marketing – financial advisors.

Key Responsibilities & Duties Include, but not Limited to

  • Writing and editing compelling ETF material
  • Raising the caliber of core product support such as fact cards, commentaries and presentations
  • Creating new and differentiated content for the web (leggmason.com)
  • Contributing to new product launches
  • Originating narratives or stories for our top-selling ETFs, helping to distinguish them in the marketplace
  • Supporting new avenues of communication such as white papers or blogs from core thought leaders or personas at Legg Mason
  • Working closely with key stakeholders such as investment, product and distribution teams to share ideas and ensuring alignment (between sales, marketing and our sub-advisors) on content creation and messaging
  • Maintaining consistency with the company’s voice, key messages and editorial style across markets, channels and media
  • Keeping up to date with financial market events and the marketing created by our largest ETF competitors

Ideal Qualifications and Experience

  • Bachelor’s degree required, preferably in English, Business, Communications or Finance
  • 10+ years of writing experience in the financial services industry with a minimum of 5 years of experience as an ETF focused investment writer. Writing samples will be required.
  • Previous experience working in a global role in multiple countries/territories.
  • Creative, innovative thinker able to think outside the box 
  • Demonstrated ability to capture complex ideas in a clear, concise manner
  • Self-starter with the ability to work independently and at a fast pace
  • Strong attention to detail
  • Superb organizational skills and the ability to manage several high-profile commitments simultaneously
  • Comfort with the entire Microsoft Office suite, particularly Word, Excel and PowerPoint as well as third-party data providers such as Bloomberg and Morningstar
  • Experience creating sales training materials, a plus.
  • Credentials tied to investing or portfolio construction (CFA, CFP, CIMA, FRM), or equivalent experience encouraged.

Company Overview

Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values: integrity, collaboration, and accountability. We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and team-oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.


Legg Mason offers a competitive salary and comprehensive benefits package which includes medical, dental, vision, 401(k), paid time off, employee stock purchase plan, tuition reimbursement, and much more. Learn more about Legg Mason and our benefit offerings here


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