Legg Mason

Product Marketing Associate

Req. #
Global Marketing
Position Type

Position Overview

Legg Mason is seeking a Product Marketing Associate to join our Global Marketing team based in London. If you're looking to expand your knowledge about a broad set of financial products as well as gain exposure to all areas of the business, this role could be just what you're looking for! 


As the Product Marketing Associate, you would be responsible for creating all new standard pieces of product marketing literature as well as updating all existing literature while ensuring consistency of messaging throughout the suite of materials. Literature primarily includes presentations, sales aids and fund range overviews.


You will work very closely with Channel Marketing in Europe and the International Sales teams, as well as the Product Specialists, and their support teams at our affiliate companies, to provide updates (both regularly and ad-hoc) and to create bespoke materials for events and roadshows.


You will be looked to as a specialist on the literature of all the funds/affiliates you cover and will be expected to field reasonably technical questions from other areas of marketing both in Europe and Internationally. 


This role covers all Legg Mason product types; Fixed Income, Equity, Alternatives, as well as the following clients types; Retail, Wholesale and Institutional.

Key Responsibilities & Duties Include, but not Limited to

  • Presentations:
    • Standard pitch books – Ensure timely and accurate updates of the standard pitch books for several of Legg Mason’s key subsidiaries, always looking to think of improvements to the deck with the client in mind.
    • Presentations - Work with the Channel Marketing Managers/Sales teams on creating bespoke presentations for events, conferences, webcasts and roadshows, tailoring the message appropriately for the given audience and creating new slides where relevant.
  • Marketing Literature: Work with the Product Specialist Group (PSG) and the Product team to create new materials such as sales aids and product pages for launching and existing funds, making sure that the product is positioned appropriately and consistently throughout.
  • Webcasts: Work with affiliates and PSG on developing themes and messaging for client webcasts and manage both the webcast process on the day and the creation and distribution of follow up materials.
  • New Fund Launches: Work with Product team, PSGs, Sales and the rest of Marketing to position any new funds appropriately and create communications that correctly reflect the objectives, benefits and differentiating factors of the new fund in a way that tells a story about the product to which clients can relate.
  • Product Knowledge: Attend all product related training sessions, especially those most relevant to the funds you manage. Constantly strive to learn about the business, industry and product ranges to truly differentiate this team.
  • Compliance: Understand and keep up to date with Compliance issues, the regulatory environment surrounding financial promotions and the procedures for signing off financial promotions.

Ideal Qualifications and Experience

  • Educated to degree level
  • Solid understanding of the asset management industry and our product sets
  • Experience in creating investment-related marketing materials for an asset management firm
  • IMC/industry relevant qualification desirable
  • Desire to drive the content of the literature you own, defining the story and making suggestions on improvements.

Company Overview

Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values: integrity, collaboration, passion for results, empowerment, and a commitment to our profession. We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and team-oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.


Legg Mason offers a competitive salary and annual discretionary bonus (dependant on company and individual performance).  A comprehensive benefits package including; medical insurance, dental insurance, pension and much more.  


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