Legg Mason

Director, Media Relations, US Distribution

Job Locations US-NY-New York
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Position Type

Position Overview


The Director, Media Relations, US Distribution, is a key strategic leader within the communications team, with primary responsibility for media relations. The U.S. team oversees the external communication strategy of LM’s distribution strategy in the Americas including that of product, marketing and sales in collaboration with the internal communications team. The functions of this group include Media Relations, Executive Communications, Internal Communications, Events and collaboration with Social Media support.  This person will develop and drive all media communications strategies across  television, print and radio organizations. They will also appropriately respond to media inquiries.  This individual will maintain open communication with all media, develop proactive and reactive media strategies and guide spokespeople so they can respond accurately to inquiries. Another important aspect of the Media Relations Director role is pitching and promoting Legg Mason stories, on topics such as the evolution of our distribution in the intermediated market, retirement trends, practice management for advisors, product trends such as the adoption of new types of ETFs, SMA and  CITs.  They will also work to ensure that information reported about the Company is accurate. Furthermore, this individual will cross collaborate to manage and drive educational and marketing campaigns while also obtaining and developing storylines from industry news sources.  The Director of Media Relations will regularly communicate and collaborate with the Global Legg Mason Marketing teams to drive story lines and initiatives to align with our messaging architecture .










Key Responsibilities & Duties Include, but not Limited to


Key Responsibilities:

The Director of Media Relations for the Americas manages the press strategy for the Americas distribution business, working closely with the head of communications, a team member tasked with affiliate public relations initiatives and the internal communications teams.  This is done by being proactive and resourceful in sourcing news across product, marketing and sales and maintaining a network of journalists and social network. The job requires tight management skills and the ability to collaborate with the global team of press officers. Other facets of the job include relaying information / news to senior management, crisis management, working with the digital team on development of social media footprint, working closely with internal communications and finally oversight of The Americas and Brazilian press in close collaboration with Western Asset.


  • Raise the profile of the Legg Mason Global Distribution businesses in the Americas.
  • Build and maintain strong relationships with key journalists.
  • Act as a spokesperson for the distribution effort, and work closely with executives in sales and products to position spokespeople for Legg Mason’s key distribution business initiatives.
  • Work with Global Head to ensure that distribution promotion is consistent with Legg Mason’s corporate priorities and integrated with overall marketing efforts.
  • Coordinate efforts with Legg Mason’s investment affiliate promotion, working with other members of the US team and with affiliate marketing and communications teams.
  • Deliver communications documents such as briefings, Q&As, and press releases to support key business spokespeople in external communications efforts.
  • Be familiar and have experience with complex problem solving and working within large and complex organizations.
  • Comfortable with working with high profile leaders and stakeholders.
  • Work closely with social media team and channel marketing team to integrate social media the into the PR strategy.
  • Promote LM in the media on a daily basis by sharing business results, important transactions, appointments, other news etc.
  • Liaise with Compliance and Legal to ensure all press releases, announcements and media initiatives are within the legal and regulatory parameters.

Ideal Qualifications and Experience


      Bachelor’s Degree and 10 - 15 years of Public Relations experience within financial services, including explicit experience with asset management companies, including external and internal   communications.

  • Work closely with the US communications team to develop a strategy for the US market.
  • Responsible for day-to-day media relations activities including seeking out and managing press inquiries.
  • Evaluate incoming media requests to determine best response/approach.
  • Coordinate interviews with portfolio managers, key executives, sales and distribution.
  • Identify market trends and leverage thought leadership materials such as blogs, video, commentary  to generate PR opportunities.
  • Draft and edit media materials such as press releases, product pitches, presentations.
  • Provide support to US team including managing weekly media calendar, daily dissemination of Legg Mason in the News and the reporting of metrics to management teams.  
  • Responsible for reporting PR and media engagement metrics, ensuring data accuracy. Monitors traditional, online, and social media, to track outcomes, and other metrics, as well as creates reports to   better measure and illustrate value of PR efforts.
  • Network transversally across the organization as required and maintain high standards of professionalism in all dealings with team members and external clients.
  • Knowledge of the group's goals and strategy within the Americas.
  • Excellent understanding of Social Media strategy with proven experience of growth and engagement.
  • Technical: Microsoft Word, Outlook, PowerPoint. Experience of Social Media Monitoring and Content tools.

      Language proficiency (particularly French, Spanish or Portuguese) is a plus but not required.



Company Overview

Since its founding in 1899 in Baltimore, Maryland, Legg Mason has evolved into one of the largest asset management firms in the world, serving individual and institutional investors.  Today's Legg Mason is a diversified group of global asset management firms ("affiliates") who are recognized for their proven investment expertise and long-term performance. The distinctive Legg Mason “multi-affiliate” business model provides clients with a broad spectrum of Equity, Fixed Income, Liquidity and Alternatives solutions, from mutual funds to US college savings plans to variable annuities to separately managed accounts.

Legg Mason has approximately 3,100 employees with 31 offices globally.  Acting through its subsidiaries, Legg Mason provides investment management and related services to institutional and individual clients, company-sponsored mutual funds and other investment vehicles. These products and services are offered directly and through global distribution capabilities established with leading partners, including banks, brokerage firms, insurance companies and independent advisors.


Legg Mason offers a competitive salary and comprehensive benefits package which includes medical, dental, vision, 401(k), profit-sharing, paid time off, employee stock purchase plan, tuition reimbursement, and much more.  Learn more about our benefits here.


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