The Director, Media Relations, US Distribution, is a key strategic leader within the communications team, with primary responsibility for media relations. The U.S. team oversees the external communication strategy of LM’s distribution strategy in the Americas including that of product, marketing and sales in collaboration with the internal communications team. The functions of this group include Media Relations, Executive Communications, Internal Communications, Events and collaboration with Social Media support. This person will develop and drive all media communications strategies across television, print and radio organizations. They will also appropriately respond to media inquiries. This individual will maintain open communication with all media, develop proactive and reactive media strategies and guide spokespeople so they can respond accurately to inquiries. Another important aspect of the Media Relations Director role is pitching and promoting Legg Mason stories, on topics such as the evolution of our distribution in the intermediated market, retirement trends, practice management for advisors, product trends such as the adoption of new types of ETFs, SMA and CITs. They will also work to ensure that information reported about the Company is accurate. Furthermore, this individual will cross collaborate to manage and drive educational and marketing campaigns while also obtaining and developing storylines from industry news sources. The Director of Media Relations will regularly communicate and collaborate with the Global Legg Mason Marketing teams to drive story lines and initiatives to align with our messaging architecture .
The Director of Media Relations for the Americas manages the press strategy for the Americas distribution business, working closely with the head of communications, a team member tasked with affiliate public relations initiatives and the internal communications teams. This is done by being proactive and resourceful in sourcing news across product, marketing and sales and maintaining a network of journalists and social network. The job requires tight management skills and the ability to collaborate with the global team of press officers. Other facets of the job include relaying information / news to senior management, crisis management, working with the digital team on development of social media footprint, working closely with internal communications and finally oversight of The Americas and Brazilian press in close collaboration with Western Asset.
Bachelor’s Degree and 10 - 15 years of Public Relations experience within financial services, including explicit experience with asset management companies, including external and internal communications.
Language proficiency (particularly French, Spanish or Portuguese) is a plus but not required.
Legg Mason has approximately 3,100 employees with 31 offices globally. Acting through its subsidiaries, Legg Mason provides investment management and related services to institutional and individual clients, company-sponsored mutual funds and other investment vehicles. These products and services are offered directly and through global distribution capabilities established with leading partners, including banks, brokerage firms, insurance companies and independent advisors.
Legg Mason offers a competitive salary and comprehensive benefits package which includes medical, dental, vision, 401(k), profit-sharing, paid time off, employee stock purchase plan, tuition reimbursement, and much more. Learn more about our benefits here.