Legg Mason

Social Media Manager

Job Locations US-CT-Stamford
Req. #
Global Marketing
Position Type

Position Overview

Legg Mason is looking for a Social Media Manager to run the firm’s global social media program across LinkedIn, Twitter, Facebook, Instagram, and YouTube. By building social media strategies and identifying target audiences, and overseeing operations and analytics, the firm’s overall digital marketing strategy will be enhanced. The Social Media Manager will also manage the Social Media Associate.

This candidate must be passionate about the social media, analytically strong with proven results to demonstrate data interpretation, maintain awareness of new social marketing techniques and capabilities to implement at the firm, and understand how to effectively utilize social media to strengthen and cross-promote other digital channels.

Key Responsibilities & Duties Include, but not Limited to

  • Develop organic and paid social media campaign strategies to generate engagement and followers, and amplify the brand’s message
  • Oversee operational performance of all corporate social platforms ensuring quality, deadline, and budget adherence
  •  Manage the Social Media Associate around content creation and deployment, paid campaign management, engagement analytics, cross-departmental partnerships, etc.
  • Act as liaison between vendors and affiliates to manage campaign strategies and executions, best practices, policies, and more
  • Manage campaign pricing and contract (IOs, SOWs) process with Procurement, Legal, and third-party vendors
  • Guide and polish analytical reports, assess effectiveness of content and campaigns, and provide optimization recommendations for future execution
  • Coordinate, manage, build, and optimize internal workflow and processes for both efficiency and quality

Ideal Qualifications and Experience

  • Bachelor's degree or higher
  • 5-7 years of experience in a professional social media role, ideally in a highly regulated industry
  • International experience a plus
  • Strong familiarity and involvement with LinkedIn, Twitter, Facebook, Instagram, and YouTube

Company Overview

Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values: integrity, collaboration, empowerment and a commitment to our profession. We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and a team-oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.


Legg Mason offers a competitive salary and comprehensive benefits package which includes medical, dental, vision, 401(k), profit-sharing, paid time off, employee stock purchase plan, tuition reimbursement, and much more. Learn more about our benefits here.


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