Legg Mason

Global Head of Content (Global Marketing)

Job Locations UK-London
Req. #
2018-2635
Division
Global Marketing
Position Type
Regular

Position Overview

We are seeking a Global Head of Content to join our growing marketing team! As the Global Head of Content you will lead the development, coordination, execution, and measurement of the Legg Mason editorial strategy. Working alongside the Heads of Client Experience, you will influence how the content is made available to our audiences and ensure timely and compelling market and investment insights are the foundation of our strategy. 

 

As the Legg Mason Global Head of Content you will lead a global team who will coordinate and implement a comprehensive strategy that encompasses content type, volume, delivery, and measurement.

 

If you are passionate about our global economy and financial markets, and have been successful in delivering measurable editorial programs that garner followership and build strong organizational brands, this role is for you! 

Key Responsibilities & Duties Include, but not Limited to

In addition to leading the strategy, you will be responsible for the following:

  • Manage the editorial board to set a top-down content agenda
  • Collaborate with our affiliates to leverage and coordinate thought leadership expertise
  • Create customized output as appropriate for Legg Mason’s global markets in line with the overall business strategy
  • Use the editorial board to identify clear themes for Legg Mason (LM) to comprehensively address in thematic campaigns and in the promotion of LM affiliates
  • Manage the Corporate Editorial Calendar and its execution globally
  • Own day-to-day thought leadership, value add, and investor education content implementation for Leggmason.com including, image selection, content tagging, content expiration, selection of related content, development of headlines, and meta-content
  • Work with Heads of Client Experience and Head of Digital Experience to develop new content experiences that drive engagement using video, charts, data visualizations, and interactivity
  • Establish content and creative guidelines for the production of thought leadership, investor education, and value-added content including, form, format, language, and tone that support the LM brand positioning
  • Content Syndication and Promotion:
    • Produce content for the new website ensuring a best-in-class user experience 
    • Map all content to the appropriate outlets (owned, paid, and earned) for delivery and promotion
    • Partner with social media team and Heads of Client Experience to drive content calendar based on audience insights, and generate social engagement around priority content
    • Partner with the digital publishing team, digital experience lead, and technology groups to enhance content-related functionality on LeggMason.com
    • Build network of third-party syndication partnerships and expand the reach of Legg Mason and Affiliate content with regular syndication campaigns                                                
  • Measure content usage and success (the ability to influence reader perception of brand and likelihood to consider LM products) to refine future content and promotional efforts
  • Analyze and optimize performance of content across owned and syndicated channels, and provide actionable insights that further enhances LM’s content strategy

Ideal Qualifications and Experience

  • 15+ years in content development and promotional roles within the Finance/Financial News discipline
  • Experience in leading the development and execution of a print and digital editorial strategy within a financial firm or for a mass market or niche publication
  • Strong marketing communication skills across digital, social and traditional media, direct marketing, marketing automation, lead generation, event marketing, including management of multi-layer communication campaigns
  • Exceptional project management skills
  • Critical thinker, with exceptional collaborative skills and the ability to influence at an executive level
  • Degree in Marketing, Communications, Journalism, Business or other related field of study

Company Overview

Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values: integrity, collaboration, passion for results, empowerment, and a commitment to our profession. We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and team-oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.

Benefits

Legg Mason offers a competitive salary and annual discretionary bonus (dependant on company and individual performance).  A comprehensive benefits package including; medical insurance, dental insurance, pension and much more.  

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