Legg Mason is searching for an experienced and talented Head of Retail and Wealth Management Channel Marketing as a new key member of our Global Marketing and Communications team.
The Head of Retail and Wealth Management Channel Marketing is responsible for leading marketing for National Broker Dealer (NBD), Independent Broker Dealer (IBD), Wealth Management (RIA) and Private Bank (PB) client segments and enterprise relationships to improve client awareness and target market penetration and deliver distinctive and impactful client experiences in pursuit of Legg Mason’s revenue and growth objectives. This person will work collaboratively with marketing colleagues and the sales and product management teams to support the launch, promotion and management of investment themes, products and client service capabilities.
The Head of Retail and Wealth Management Channel Marketing will be at the forefront of driving high awareness of the investment products and solutions we provide to financial intermediaries. This person will work with sales to identify both the existing and unmet needs of intermediary clients to build marketing strategies that are hyper relevant and useful in their day-to-day investment and client relationship activities. This role is characterized by creative, innovative marketing capabilities, deep marketing expertise and segment-specific knowledge, along with an ability to juggle multiple projects with a sense of urgency.
The Head of Retail and Wealth Management Channel Marketing will partner with product and marketing functional experts to plan and implement large scale campaigns and projects that involve traditional, digital, social, new, and emerging mediums, including paid, owned, and earned, to support the overall marketing strategy to build brand awareness, drive sales, and promote the firm’s overall capabilities.
In addition,this person will also partner with Legal and Compliance to ensure adherence to regulations and policies related to investment product marketing. The successful candidate must be able to manage multiple stakeholder needs, manage and identify any potential risks that may arise from competing priorities, adjusting plans as necessary. As part of the responsibilities, this person will develop strategic briefs in support of key initiatives, projects and tactics. These briefs will present a well thought, high conviction strategy and plan that is rooted in the client need while addressing the business objective. These plans will also outline campaign and project components and deliverables, as well as identify measurement plans.
This Head of Retail and Wealth Management Channel Marketing requires professional and prudent communications working in a team environment with a diverse group of talented associates. For an individual who thrives on new challenges and is excited to bring innovative, client focused marketing expertise to fast-paced innovative company focused on winning, this is an exciting opportunity.
FINRA Series 7 Registration; Series 24 must be completed within 180 days of hire date if it is not available for transfer upon hire.
Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values: integrity, collaboration, passion for results, empowerment, and a commitment to our profession. We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and team-oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today
Legg Mason offers a competitive salary and comprehensive benefits package which includes medical, dental, vision, 401(k), paid time off, employee stock purchase plan, tuition reimbursement, and much more. Learn more about Legg Mason and our benefit offerings here.