Legg Mason

  • Channel Marketing Manager

    Job Locations DE-Frankfurt
    Req. #
    Global Marketing
    Position Type
  • Position Overview

    Legg Mason is seeking a Channel Marketing Manager to join our Global Marketing organization, based out of our office in Frankfurt. As the Channel Manager, you would have responsibility of optimizing the whole customer experience, leading cross-functional activities to determine product priorities which will impact the budget allocation, marketing focus, and the final execution on a regional and Pan-European level.

    Key Responsibilities:

    • Develop, manage, evaluate and review marketing strategy (including content) for the German, Austrian, and Swiss market as well as at the Pan European level in line with brand, sales and overall business objectives.
    • Develop and manage all areas of the marketing mix for all distribution channels and implement key metrics to evaluate effectiveness and ROI, in conjunction with other internal/external stakeholders.
    • Oversight of marketing literature, working closely with the content, product marketing, sales and product specialist teams to create optimum brand/product positioning and messaging.
    • Implement advertising plan, managing external relationships with media buyers and evaluate the related metrics.
    • Ownership of the regional websites, ensuring that content remains current and that it is fully integrated with the corporate message as well as with the regional sales activity.
    • Building a strong partnership with the sales team to establish joint priorities and gain alignment on strategic plans.
    • Supporting the Head of Channel Marketing - Europe and Americas International on Pan European initiatives, as required.
    • Regional budget allocation, management, recording and reporting.
    • Assessing and challenging the marketing strategy through analytics.
    • Co-operate with the regional sales team at events and conferences, as required.
    • Working closely with key stakeholders (e.g. global marketing, sales, product specialist group, product, compliance, finance).
    • Partnering with the compliance department to develop and maintain the knowledge of regional regulations related to financial services
    • Provide insight into the marketing developments both internally and externally to maximize efficiencies.


    • Educated to degree level
    • IMC or equivalent qualification desirable
    • Excellent knowledge of German language (written and verbal).
    • Excellent understanding of marketing production process (including Compliance) and knowledge of e-commerce.
    • Excellent knowledge of the asset management industry and mutual funds.
    • Technical understanding of investments and different asset classes to enable succinct articulation of the benefits of any given fund.
    • Strong understanding of the UK and European markets and the main distribution channels and clients
    • Deep understanding of distribution channels and client segmentation.
    • Excellent writing, grammar and communication skills.
    • Strong relationships with conference organisers, agencies and platforms and with marketing managers from peer organisations.
    • Analytical skills
    • Strong project management skills.
    • 7+ years’ marketing experience within financial services.

    Company Overview

    Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values: integrity, collaboration, passion for results, empowerment, and a commitment to our profession. We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and team-oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.


    Legg Mason offers a competitive salary and annual discretionary bonus (dependent on company and individual performance).  A comprehensive benefits package including; medical insurance, dental insurance, pension and much more.  

    Data Privacy Notice


    Information Collected & Usage

    As the data controller, Legg Mason & Co (UK) Limited, Legg Mason Investments (Europe) Limited, or Legg Mason & Co., LLC, (collectively, “Legg Mason”), as applicable, take the security and confidentiality of your personal data very seriously. We explain below what personal data we may collect and how we use and safeguard that personal data.



    Personal Data Collected

    To process your Application

    Your contact details and information relating to your employment history, education, and personal background, like professional skills and experience.  Further personal information may also be provided in your application documents.

    To help us to satisfy our legal and regulatory obligations

     Diversity information in the initial application process as well as credit history and criminal or civil background screening information as described below.

    To monitor our pathways to recruitment and the effectiveness of our online advertisements

     Your device's IP address

     Information Storage & Transfer

    By submitting your personal data, you agree to the transfer, storage or use noted here.



    Your personal data will be retained by Legg Mason for six months, or longer in accordance with our legal obligations, including, but not limited to, our data and record retention policy.

    The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"), including the United States. It may also be processed by staff operating outside the EEA who work for us, one of our group companies or for one of our (or our group companies') suppliers. These non-European Union countries may not have the same or equivalent data protection laws as the European Union.  If such transfer occurs, we will ensure that such processing of your personal data is in compliance with applicable data protection laws.

    If you are successful in your application, further information will be requested from you (including but not limited to credit history and criminal and/or civil background screening information). 

    This Privacy Notice is part of our larger Privacy Policy.  For further information, including but not limited to, Information Security, Changes to the Privacy Policy and Contact Information & Data Subject Rights Requests, please see our main Privacy Policy. If you wish to exercise any of the rights you have in respect of your personal data, including but not limited to, your right to access, amend/rectify, erase, port, restrict or otherwise object to our use of your personal data as described here, you should advise Legg Mason by email toprivacy@leggmason.com



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