Legg Mason

  • Fixed Income Product Marketer / Product Specialist

    Job Locations GB-London
    Req. #
    Global Marketing
    Position Type
  • Position Overview

    Legg Mason is seeking a Global Fixed Income Product Marketer to position Legg Mason’s capabilities in fixed-income strategies. Here, you will research competitive trends in fixed-income strategies and drive marketing initiatives related to those strategies, ensuring there is a clear and compelling marketing message, including investment process, portfolio positioning and rationale for each covered portfolio. You will collaborate with other Global Marketing and Communications (GMAC) colleagues and act as a liaison on asset class specific matters between our affiliate’s marketing organisations and GMAC’s US and International Editors. You will liaise with Product Specialists, Compliance, and other departments to help with content and address potential issues. Must be able to think outside the box about marketing complex strategies and act nimbly, adjusting as business needs evolve.

    The Product Marketer acts as the central marketing authority for relevant strategies and has a strong understanding of the markets relating to their respective strategies. The Product Marketer must be perceived as a credible source of investment related information pertaining to their covered strategies and have a thorough understanding of all content available globally to promote the respective strategies.

    Reporting to the Global Head of Content, you will primarily interact with the Legg Mason (LM) Distribution product specialist organisations, our investment affiliate’s marketing and product specialist teams, and GMAC’s regional client experience and editorial teams.

    Key Responsibilities:

    • Collaborate with the Editorial teams in the regions and Client Experience to manage all aspects of go-to-market planning and implementation for the global-fixed income products distributed through Global Distribution.
    • Develop and refine the marketing strategy, positioning, content development and measure the impact of marketing strategy.
    • Ensure global marketing content for relevant strategies is consistent with core messaging
    • Obtain intimate knowledge of the investment philosophy and process of each strategy supported – including detailed understanding of current investment themes within the portfolio, knowledge of portfolio holdings, risk attributes of the strategy, past and current positioning of the portfolio, near-term outlook for the strategy, and performance attribution
    • Collaborate with LM's Editors and Writers and play the lead role in creating and reviewing relevant Marketing collateral, landing pages, social media, and emails concerning Fixed Income strategies
    • Liaise with LM's product specialists and our affiliates to ensure data and responses regarding a given product are accurate and appropriate
    • Proofread and conduct quality assurance of electronic and print materials
    • Execute other projects and special marketing assignments, as necessary




    • An understanding of economic and financial concepts and capital markets is essential
    • Experienced in financial services and products, capital markets, and economic trends
    • Communicates effectively in writing and speaking
    • Listens actively; recognizes and reinforces good ideas
    • Thinks creatively and strategically first, then thinks tactically
    • Highly organized
    • Builds relationships through effective collaboration
    • Strong attention to detail and demonstrated ability to meet deadlines


    • Creative thinker able to turn concepts into compelling messaging for various audiences
    • Intellectually curious
    • Likes to solve problems/multi-dimensional thinker
    • Thrives in a fast-paced environment, juggles multiple priorities
    • Willing to constructively challenge status quo
    • Readily acknowledges mistakes and learns from them
    • Holds oneself accountable; goes the extra mile to get the job done
    • Open to new ideas

    Experience & Qualifications

    • Demonstrated success in the development of multi-faceted, comprehensive product strategy or marketing campaigns in asset management
    • 10+ years’ experience in asset management, preferably in product specialist or product marketing roles
    • Global asset management experience desired
    • Bachelor’s Degree or equivalent experience; CFA and/or Master’s Degree desirable

    Company Overview

    Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values: integrity, collaboration, passion for results, empowerment, and a commitment to our profession. We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and team-oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.

    Data Privacy Notice

    Data Privacy Notice:


    Information Collected & Usage

    As the data controller, Legg Mason & Co (UK) Limited, Legg Mason Investments (Europe) Limited, or Legg Mason & Co., LLC, (collectively, “Legg Mason”), as applicable, take the security and confidentiality of your personal data very seriously. We explain below what personal data we may collect and how we use and safeguard that personal data.



    Personal Data Collected

    To process your Application

    Your contact details and information relating to your employment history, education, and personal background, like professional skills and experience.  Further personal information may also be provided in your application documents.

    To help us to satisfy our legal and regulatory obligations

     Diversity information in the initial application process as well as credit history and criminal or civil background screening information as described below.

    To monitor our pathways to recruitment and the effectiveness of our online advertisements

     Your device's IP address

     Information Storage & Transfer

    By submitting your personal data, you agree to the transfer, storage or use noted here.



    Your personal data will be retained by Legg Mason for six months, or longer in accordance with our legal obligations, including, but not limited to, our data and record retention policy.

    The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"), including the United States. It may also be processed by staff operating outside the EEA who work for us, one of our group companies or for one of our (or our group companies') suppliers. These non-European Union countries may not have the same or equivalent data protection laws as the European Union.  If such transfer occurs, we will ensure that such processing of your personal data is in compliance with applicable data protection laws.

    If you are successful in your application, further information will be requested from you (including but not limited to credit history and criminal and/or civil background screening information). 

    This Privacy Notice is part of our larger Privacy Policy.  For further information, including but not limited to, Information Security, Changes to the Privacy Policy and Contact Information & Data Subject Rights Requests, please see our main Privacy Policy. If you wish to exercise any of the rights you have in respect of your personal data, including but not limited to, your right to access, amend/rectify, erase, port, restrict or otherwise object to our use of your personal data as described here, you should advise Legg Mason by email toprivacy@leggmason.com



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