Legg Mason

  • Marketing Analyst Intern (Spring 2019)

    Job Locations US-CT-Stamford
    Req. #
    2018-3006
    Division
    Global Marketing
    Position Type
    Temporary
  • Position Overview

    Legg Mason's Global Marketing and Communications team is seeking an innovative Marketing Analyst Intern for the Spring semester! This intern will focus on supporting the US Marketing organization with enhanced use of Legg Mason's content marketing program (TAPP). This will include the management of of new content creation, work with program manager to develop and execute approach, creative voice and strategy for content audiences.

    Key Responsibilities:

    • Work with program manager to oversee the creation and updating of content via WorkFont and PACE systems.
    • Work with program manager to develop and execute content marketing strategies – interfacing with Design, Client Experience, Digital and Sales
    • Perform analysis of content audience data set to better inform content marketing strategy.
    • Proactively identify new insights that can be drawn from the data.
    • Measure the success of content marketing strategies via regular reporting.
    • Investigate and implement new forms of digital marketing strategies.

    Qualifications:

    • College Junior or Senior pursuing a Bachelor's Degree in Computer Science, Technology, Business, Marketing or Finance
    • Innovative thinker; can take a fresh look on current processes and identify new and creative ways to challenge the status quo
    • Agile learner can quickly come up to speed with the business
    • Strong technical or digital background

    Company Overview

    This program is designed to provide a rich opportunity for students who are interested in gaining a deeper understanding of the financial services industry and contribute while working on special projects. 

     

    If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.

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