Legg Mason is hiring an experienced and talented Head of Retirement Solutions Marketing as a new key member of our Global Marketing and Communications team.
The Head of Retirement Solutions Marketing is responsible for leading marketing for Variable Annuity, Sub-advised and DCIO client segments and enterprise relationships to improve client awareness and target market penetration and deliver distinctive and impactful client experiences in pursuit of Legg Mason’s revenue and growth objectives. He or she will work collaboratively with marketing colleagues and the sales and product management teams to support the business development and pitch process, Request for Proposal support and launch, promotion and management of investment themes, products and client service capabilities.
The Head of Retirement Solutions will be at the forefront of driving high awareness of the investment products and solutions we provide to financial intermediaries. He or she will work with sales to identify both the existing and unmet needs of intermediary clients to build marketing strategies that are hyper relevant and useful in their day-to-day investment and client relationship activities. This role is characterized by creative, innovative marketing capabilities, deep marketing expertise and segment-specific knowledge, along with an ability to juggle multiple projects with a sense of urgency.
The Head of Retirement Solutions will partner with product and marketing functional experts to plan and implement large scale campaigns and projects that involve traditional, digital, social, new, and emerging mediums, including paid, owned, and earned, to support the overall marketing strategy to build brand awareness, drive sales, and promote the firm’s overall capabilities.
In addition, you will also partner with Legal and Compliance to ensure adherence to regulations and policies related to investment product marketing. The ability to manage multiple stakeholder needs, manage and identify risks that may arise from competing priorities, and adjusting plans as necessary is critical. You will be expected to develop strategic briefs in support of key initiatives, projects and tactics. These briefs will present a well thought, high conviction strategy and plan that is rooted in the client need while addressing the business objective. These plans will also outline campaign and project components and deliverables, as well as identify measurement plans.
This Head of Retirement Solutions Marketing requires professional and prudent communications working in a team environment with a diverse group of talented associates. If you thrive on new challenges and are excited to bring innovative, client focused marketing expertise to a fast-paced innovative company focused on winning, this is for you!
Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values: integrity, collaboration, and accountability. We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and team-oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.
Legg Mason offers a competitive salary and comprehensive benefits package which includes medical, 401(k) with company match, profit sharing, extensive paid time off, employee stock purchase plan with company match, and much more. Learn more about Legg Mason and our benefits here.